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Empress Apparels

Empres Apparels reached out to our team to create a luxury branding. Their objective has always been to combine historical apparel with the modern world we live in.

Summary: The goal was to develop a typographic logo that was both simple and meaningful. After an extensive research done by our UI/UX designers about the brand feeling/image, we decided on three fonts that match the brand the best.

The Challenge: To build a strong identity that can stand out in the market. The solution is to build a consistent brand identity that express the combination of luxury of fashion and modernity.

Steps: The development of branding followed these steps:

  1. Branding goals review

  2. Research

  3. User persona

  4. Target Audience

  5. Competitor Analysis

  6. Strategy

  7. Colour palette

  8. Typography

  9. Logo Development

  10. Corporate branding assets

  11. Graphic Design assets

Brand Vision’s Impact: Empres Apparels experienced a successful launch to their brand on the first week. The new branding design created a much better presentation of Empres Apparels for their fashion-forward clients.

Testimonial of the client: Empres Apparels is one of the many successful clients. They have left multiple 5-star reviews on Brand Vision's platforms expressing their contentment.

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